Exhibition Hall

GALA EFS

Europe Fashion Summit’s Gala is an exclusive welcome event for premium ticketholders, speakers, special guests, and exclusive stakeholders. This elegant gala will feature a sumptuous dinner, providing the perfect setting to mingle and connect with fellow attendees. Enjoy an evening of fine dining, engaging conversations, and the opportunity to build valuable relationships with industry professionals, fashion enthusiasts, and special guests.

Join us for a night of celebration, networking, and inspiration as we commence the summit in style.

Fashion Market Trends by Statista

Keynote presented by María Meroño from Statista, the global platform for data and business intelligence, renowned for its vast collection of statistics, reports, and insights. Since its inception in Germany in 2007, Statista has been a pioneer in shaping the future of the data economy, operating in 13 locations worldwide and employing approximately 1,100 professionals.

Meroño will delve into the latest fashion market trends, including the rise of genderless fashion, artificial intelligence, and the growing trend of ultra-fast fashion.

Keynote Speaker: Maria Meroño – Head of Iberia – Statista

All Eyes on Brand 

Explore the resurgence of brand marketing as the fashion industry navigates a shifting landscape. Brand marketing will likely be back in the limelight in the times ahead as the fashion industry confronts a shifting landscape in which performance marketing no longer reigns supreme.

Experts in brand strategy will discuss the evolving importance of brand identity and storytelling in capturing consumer attention and loyalty. The panel will offer insights into how brands can adapt to these changes, emphasizing the value of building strong, authentic connections with their audiences. Gain a deeper understanding of the strategic shift towards brand marketing and its implications for the future of fashion.

Speakers: Ximena Guzman – Hawkers; Beatriz de los Mozos – Flabelus; Angela Alvarez – Vía Comunicación; Charmaine Lago – 96Studio

Moderator: Guillermo Garcia-Muchacho 

The Future is Circular: Fashion-Tech Revolution

This panel will delve into the visionary world of circular fashion, where innovation drives a greener future for the industry. Join leading experts and tech innovators as they unveil how the latest advancements are reshaping fashion, making it smarter, more sustainable, and infinitely more exciting. From revolutionary materials to breakthrough digital platforms, discover how the fusion of fashion and tech is paving the way for a future where style is synonymous with sustainability. The future of fashion is not just bright—it’s green, circular, and powered by innovation.

Speakers: Javier Fernandez Poyo – Ex Desigual & Decathlon; Pablo Erroz – Pablo Erroz; Chisco Garcia – S3 Institut; Ana Rodes – Recover

Moderator: Marcela Ospina

The Boom of the Second Hand Market

Witness the transformation of the fashion industry through the rise of the second-hand market. This panel will explore, alongside top industry professionals, the growth of resale platforms, consumer attitudes towards pre-owned fashion, and the environmental benefits of extending the life cycle of garments. Understand how this trend is creating new opportunities for both consumers and brands.

Speaker: Aécio Dantas – Silbon; Adrian Ballester – Mazinn; Claudia Ojeda – Run To Wear

Moderator: Raul Gonzalez Miguel – Ecodicta

Reimagining Retail

Step into the future of retail with a panel of industry leaders. Explore how technology, experiential design, and omnichannel strategies transform the customer journey and digital retail experience.

Learn how these innovations are integrated into commercialization strategies to create more engaging, personalized, and efficient shopping experiences. Uncover what the future holds for brick-and-mortar and e-commerce stores, and how they’re evolving to meet the demand of modern consumers.

Speakers: Beltran Espinoza de los Monteros – Ex Inditex; Ignacio Sierra – Tendam;  Felix de Iturriaga – Vionvision; Mar Melero – DNA Futures

Moderator: Roberto Sanchez – Newlink

Fashion Innovation with AI and New Technologies

Unlock the transformative power of artificial intelligence in revolutionizing the fashion industry. This panel will delve into AI-driven design, predictive analytics, and personalized marketing. Learn how AI is enhancing creativity, optimizing supply chains, and delivering customized shopping experiences. Unveil the future of fashion through the lens of cutting-edge technology.

Speakers: Juan Casero – Zalando; Alba Rocafort – Fabbric

Moderator: Ale Gomez –  MURPH

Investing in the Fashion Industry 

Investing in the Fashion Industry” offers a rare glimpse into the minds of top investors. This discussion will reveal what makes a business plan irresistible, diving deep into the key elements that attract funding. Experts will share invaluable insights from an investor’s point of view, covering strategies for crafting compelling pitches and the qualities that make fashion startups stand out in a competitive market. Discover the secrets to securing investment and driving growth in the dynamic fashion industry.

Speakers: Elena Zubizaretta – ZUBI; Constanza Zariago – SEPIIA

Moderator: Carolina Rodríguez – ENISA

Visionary Insights about Fashion 

Immerse yourself in the world of fashion leadership as industry experts and leaders unveil their journeys and insights. Discover the biggest challenges they’ve faced, their visions for the future of fashion, and the toughest aspects of their careers. This dynamic discussion offers a rare glimpse into the minds of those who have shaped the industry, providing invaluable lessons and inspiration for anyone passionate about fashion’s evolving landscape.

Moderator: Marta Vazquez – LOEWE

Speakers: Patricia Sancho – Ex Temperley London; Sonia Martínez – Flexible Places

What’s Next in Fashion

Get ahead of the curve with insights into the future of fashion. This interview will explore upcoming trends, emerging designers, and technological advancements. Find out what’s set to shape the fashion industry in the coming years and how brands can stay innovative and competitive.

Speaker: Leanne Elliott Young – Institute of Digital Fashion London

Moderator: Roman Iglesias –  MURPH

Eco-Friendly Success Collab

Experience the power of collaboration in driving sustainable success. This panel will feature case studies of successful partnerships between brands, suppliers, and organizations committed to eco-friendly practices. Delve into how these collaborations foster innovation, promote sustainability and create a positive environmental impact. Gain insights into the strategies and successes that make these partnerships a model for the future.

Speakers: Regina Polanco – PYRATEX; Iñigo Picaza – Batera Brand;  Mónica Rodriguez  – Recovo; Juanjo Mestre – DCycle

Moderator: Charo Izquierdo 

Slow Fashion: Past, Present and Future

This panel brings together visionary leaders who have not only embraced slow fashion but have also built thriving companies grounded in its principles. With a deep commitment to sustainability, these innovators have redefined what it means to create fashion mindfully. Together, they’ll share their journeys, challenges, and triumphs in using slow fashion techniques and mindsets to craft brands that stand the test of time. From reviving traditional craftsmanship to pushing the boundaries of ethical production, this discussion will be a vibrant exploration of how slow fashion is shaping a brighter, more responsible future for the industry. Join us for a dynamic conversation that promises to ignite your passion for fashion with purpose! 

Speakers: Laia Alentorn – Laia Alen; Sofia Paramio – ALL ABOUT Management; Alex Riviere – RIVI STUDIO & ALEX RIVIERE STUDIO

Moderator: Valentina Suarez-Zuloaga – ES Fascinante

The New Luxury is Handmade

In this panel, “The New Luxury is Handmade,” we will explore the importance of craftsmanship in fashion and highlight the significance of the ‘Made in Spain’ movement. Various perspectives will be shared to emphasize the value of artisanal work in the fashion industry. We will discuss how Spain has earned a prominent place in the international fashion scene through its dedication to craftsmanship and how the new luxury trend is defined by handmade creations.

Speakers: Pepa Bueno –  ACME; Odette Alvarez – Odette Álvarez; Fely Campo – Fely Campo

Moderator: Clara Courel – Courel Communication

At a time when creativity is the common link among the industry’s most notable projects, and human, cultural, and local connections become key pillars of brand communication, some argue that the rise of AI marks the pinnacle of ‘depersonalization’ and ‘non-creativity.’ Contrary to this belief, MURPH champions the use of new technologies to unleash creative potential and enhance process efficiency, focusing on what truly matters: creativity and interpersonal relationships.

In this workshop, MURPH will present a real case study and feature two MURPH area managers, Menez (Art Director) and Alejandra (Digital Director). They will discuss how they incorporate AI into the creative processes of design and design thinking. They will also demonstrate how AI improves our digital strategies and enables us to implement better in-time marketing for our clients.

Pepa Bueno – Executive Director of Asociación de Creadores de Moda de España (ACME) 

Pepa is an Art Historian, specialized in design history, and has developed her professional career in the field of the women’s and fashion press. After going through media outlets such as Woman, Elle and Vogue Novias, among others, she formed part of the Yo Dona launch team, where she held the position of deputy director for more than seven years. She has also worked as a teacher in various design and fashion schools.

Since 2013, she has been the Executive Director of the Association of Fashion Creators of Spain (ACME), a non-profit professional association that works to defend the interests of Spanish designer fashion firms, offering tools to increase their competitiveness. It is currently made up of 84 fashion and accessory brands.

Daniel Perez Barriga – Brand and Story Director – Madrid es Moda

With a 20-year career in helping brands grow globally in the lifestyle industry, Daniel specializes in brand strategy, sustainability, global communications, and digital media. An ardent brand and reputation creator with an academic background in Cultural Studies, he has extensive experience leading 360º communication projects to revitalize, develop, and launch brands and products internationally, particularly in sustainability.

He is the founder of WATERBOY, a brand strategy consulting project, and serves on the Madrid City Council’s Fashion Advisory Board. Previously, he was a Steering Committee member of MB Madrid Fashion Week. Currently, Daniel is the Brand and Strategy Director of Madrid Es Moda, promoting slow fashion and sustainability in the textile industry. He mentors and is a board member of the Worth Project and ELITT Project, two sustainable design initiatives by the European Commission. Additionally, he teaches Brand Building, Strategic Communications, and New Luxury at the University of Applied Sciences and Arts of Southern Switzerland and Blanquerna University.

Clara Courel – Fashion Expert and Founder – Courel Communication

Clara Courel is one of Spain’s most influential and recognized fashion experts. As a journalist, editor, stylist, trendsetter, and muse to both Spanish and international designers, Clara has forged a successful 25-year career filled with unique experiences. She began her fashion journey at Antena 3 Televisión, moved to the editorial world, and became Fashion Director and Chief Editor at ELLE magazine. She co-directed and presented the TV program “Yo Dona Magazine” and has contributed to prestigious media such as Harpers Bazaar, Cosmopolitan, Marie Claire, In Style, and La Razón, where she writes a column during Madrid Fashion Week. Clara also presents the special program for Mercedes Benz Fashion Week Madrid and directs COUREL COMUNICACIÓN, a boutique fashion, beauty, and lifestyle communication agency.

Her latest notable project is starring in the Netflix docuseries “FIRST CLASS.”

Liliana Briceño – Founder and CEO – EFS

Liliana Briceño is a seasoned business administrator with over 15 years of experience in the marketing and communications sector in Colombia, having worked with renowned companies such as Unilever, Diageo, Terpel, Danone, Colgate Palmolive, and the oil company Pacific Rubiales.

In 2019, she founded Latin People, the first platform dedicated to the development of emerging Latin American brands in Europe, collaborating with over 200 firms in their B2B and B2C growth.

In 2023, she launched the Europe Fashion Summit, continuing her commitment to advancing the fashion industry within the European market.

Guillermo Garcia-Muchacho – Entrepreneur – EFS Co-Founder

Guillermo Garcia Muchacho boasts a diverse professional background, having founded several companies such as Gamucha Ventures, Cokrea.co, and Coklub.

In 2020, he co-founded Mantalón, a distinguished pants brand, and he is actively involved with Grupo Sounds, a prominent enterprise in Madrid’s nightlife industry.

Guillermo has also contributed his expertise as a Startup Mentor at Venture Lab for the International MBA & MIM programs at IE Business School, and has imparted knowledge in Marketing and Entrepreneurship at ThePower Business School.

Charo Izquierdo – Journalist 

Independent consultant, journalist, writer, and entrepreneur. She is currently the Director of Enclave ODS, the sustainability portal at El Español, and Editorial Advisor for its women’s section (Magas). She also serves on various advisory boards, including Abadía Retuerta, Puro Bienestar, and MV Executive Search.

Specializing in fashion, sustainability, lifestyle, culture, and gender issues, Charo has held prominent roles such as General Director of Magazines at Prensa Ibérica, Director of Mercedes Benz Fashion Week Madrid, and Director of fashion and lifestyle fairs at IFEMA. She is also the founder and director of Yo Dona magazine.

Recognized as one of the Top 100 Honorary Women, she has received numerous awards, including the March 8th Award from the Community of Madrid, the Executive of the Year Award from ASEME, a recognition from the Ministry of Equality for her contribution to eliminating violence against women, and the Women Together award from the United Nations.

Currently, she is Vice President of the Robert F. Kennedy Human Rights Foundation, a board member of WAS (Women Action Sustainability), a member of the International Women Forum Spain, and Womenalia. She is also a Merit Member of the Perfume Academy.

Charo has published several books, including “Puta no soy” (Lid Editorial), “Socorro, soy abuela” (Plaza&Janés), “Soy yo o es que aquí hace mucho calor” (Planeta), co-written with Laura Ruiz de Galarreta, and “Fashion (R)Evolution” (Lid Editorial).

Ale Gomez – Co-founder – MURPH

Ale has always been linking his work experience in the area of digital, marketing and technology. We highlight in his career his important position at Muroexe where he served as Head of Digital in the beginnings of advertising on Social Networks, all the brand’s digital marketing strategies. Also, it is worth highlighting his extensive experience as a Master’s Professor at prestigious universities.

All his years of work finally led him to the creation of his own company, MURPH, where he fuses his passion for fashion and digital, with technology and innovation.

Ximena Guzman – Brand Director – Hawkers

Ximena Guzman is the dynamic Brand Director at Hawkers Group, where she has cultivated her marketing expertise for over six years. Her impressive journey at Hawkers began as a Marketing Project Coordinator, followed by a pivotal role as Head of Offline Marketing, and now she leads as Brand Director. Previously, she contributed as a Marketing Specialist at Jobandtalent and gained valuable experience at Estee Lauder Companies. Ximena holds a Bachelor’s degree in Business Administration and Management from Universidad Pontificia Comillas, bringing a global perspective to her work.

Roman Iglesias – Co-founder – MURPH

Román has always been linked to the artistic world. Design, innovation, fashion and trends. His experience at Dolby Laboratories filled him with learning and knowledge that he later strengthened by being part of Muroexe where he directed the marketing and sales department. Also, she combines her work life with training in Fashion at the IED. All his years of work finally led him to the creation of his own company, MURPH, where he fuses his passion for fashion and creativity.

Charmaine Lago – Founder – 96Studio

Charmaine Lago is the founder of full96StudioCreation, a full-service agency dedicated to creating memorable events, stunning phostoshoot, and successful model casting.  With a talented team of photographers, videographers, event planners, and successful model castings, 96Studio offers creative solutions for clients looking to showcase their products or services with a unique edge.

Under Charmaine’s leadership, the agency has worked with renowned brands, including Vogue Scandinavia, and contributed to major fashion weeks, delivering high-quality work that prioritizes creativity, integrity, and professionalism. Charmaine’s mission is to help clients achieve their goals through customized solutions, ensuring that each project stands out in the competitive market.

Juan Casero – Team Lead Corporate Communications – Zalando

Juan Casero is an esteemed communications leader currently serving as Team Lead Corporate Communications – Tech & Partner Services at Zalando. He holds a degree in journalism from the University of Navarra and specialized in Aeronautical Journalism at Universidad Rey Juan Carlos.

Juan began his professional journey as a Press Officer at KPMG, followed by a 7.5-year tenure at Burson-Marsteller, where he advanced from Junior Client Executive to Senior Associate. He then contributed to Kreab Worldwide as Executive Associate and Associate Director and served as Corporate Communications Business Partner at MAXAM.

Joining Zalando over four years ago, Juan has held various strategic roles, including Corporate Communications Manager for Spain, the UK, and Ireland, and Senior Manager Corporate Communications for Tech & Consumer Innovation. His extensive experience and strategic vision have been pivotal in shaping Zalando’s communications landscape.

Iñigo Picaza – CEO & Founder – Batera Brand

Iñigo Picaza is the founder of Batera Brand and formerly led Media and Influencer Marketing at the L’Oréal Group.

He holds a degree in Business Administration from the University of Deusto in Bilbao, with international experience at a startup in London and an events agency in New York.

After nine years spearheading the on/off Media and Influencer Marketing strategy for brands like La Roche-Posay, Cerave, and Lancôme, he launched his own environmentally conscious clothing brand, Batera Brand.

He has teaching experience at ESIC University (Madrid and Valencia), Conde Nast College (Madrid), the University of Deusto (Bilbao), and EAE University (Madrid).

Currently, he is involved with his brand Batera Brand in the startup acceleration program at Lanzadera in Valencia.

Maria Meroño – Head of Iberia – Statista 

Maria Meroño is a seasoned professional with over 20 years of extensive international B2B sales experience, including more than 15 years in the market research industry. Her career has taken her to nine different countries across Africa, Asia, and Latin America, enriching her global perspective. For the past four years, Maria has served as the Head of Statista, a leading German market research platform that covers more than 200 markets and 150 industries, with data sourced from over 22,500 providers. Passionate about market research and strategy creation, Maria is driven by continuous learning and personal growth.

Regina Polanco – CEO & Founder – PYRATEX

Regina has lived in numerous countries throughout her life, born in Vienna and a large part of her childhood spent in Africa, developing her trilingualism in Spanish, French and English. Graduated in Law, she began an R&D process in 2014 with PYRATEX®️, a company that she founded and directs, assuming the leadership of the team and its strategic direction. With the support of different European textile institutes, it has developed different fabrics with natural fibers that are functional and beneficial for the skin and the environment.

Throughout the development phase of PYRATEX, Regina was part of Fashion Fusion, a Start-Ups incubator in Berlin powered by Deutsche Telekom and Adidas and has participated in Showroom Privé’s French Look Forward program.

In 2018, after 4 years of R&D in which the first five PYRATEX®️ fabrics were developed and a European supply chain was established for their production, the collaboration began with fashion brands such as Fiorucci, Adolfo Dominguez, Camper, Alaia, Myrtle or Pangaia.

PYRATEX®️ currently has strategic partners such as the Asics corporation and the Palladium group as shareholders.

Regina has had a prominent presence in different specialized media. She was part of the list of the 500 most influential women in Spain by El Mundo and also obtained the Yo Dona “Sustainable Goal” award in 2022.

Raul Gonzalez – CEO & Founder – Ecodicta

Raúl studied Political Science at Carlos III University and completed a Master’s in International Relations at the Autonomous University of Madrid (UAM). He has also undertaken postgraduate programs in entrepreneurship, such as at the School of Industrial Organization (EOI). With over 10 years of professional experience, Raúl is currently the founder of Ecodicta, a circular wardrobe service that aims to extend the lifespan of garments through clothing rental, operating as a monthly subscription e-commerce.

Valentina Suarez – CEO & Founder – ES Fascinante 

Valentine is the Founder of ES Fascinante, a platform for the development of Spanish brands. ES Fascinante is the first multi-brand online fashion and art store made in and by Spain. They are a community that believes in slow fashion, art and craftmanship, quality over quantity, and striking style. They offer customers a unique catalog of products from a range of hard-to-find Spanish brands, designers, and artists providing an unparalleled and flexible shopping experience from start to finish.

Beltran Espinosa de los Monteros – Board Member, Senior Advisor & Investor – Ex Inditex

Beltrán Espinosa is a seasoned executive with extensive experience in international business, particularly in the fashion and retail sectors. He spent over 13 years at Inditex, holding several key leadership roles, including CFO at Stradivarius, Managing Director at Zara Canada Inc., and Deputy Managing Director for Inditex Poland, where he oversaw various major brands such as Massimo Dutti, Bershka, and Stradivarius. Since 2019, Beltrán has focused on advisory roles, entrepreneurship, and mentoring, currently serving as a board member, senior advisor, and investor in several ventures. He is the host and creator of the podcast “Así empecé,” where he shares inspiring stories of entrepreneurship. He is also a partner at Eventologies and MAAR Construcción, and is actively involved in initiatives like Proyecto Reanimación.

Mónica Rodriguez – CEO – Recovo

Monica is a passionate entrepreneur with a strong background in the fashion industry, having made her mark for companies such as L’Oreal and Bershka. 

In 2021, alongside Marta Iglesias and Gonzalo Sáenz, she founded Recovo. The company was born to combat textile waste and transform it into other resources through, connections, extending the lifespan of materials as much as possible before recycling them and preserving resources. 

Marcela Ospina – Vice President of Sustainability and Cutlure – Both People & Comms.

Vice President of Sustainability and Culture at Both People and Comms., and Director and Professor of the Master’s in Communication Management at EADA Business School. She is a seasoned executive and consultant with over 20 years of experience in strategic communication, social impact, and cultural evolution across Europe and Latin America. Until 2020, she served on the executive board of the international NGO Oxfam Intermón, where she led communication and public engagement efforts. She is also a board member of the Photographic Social Vision Foundation.

She holds a degree in Journalism from Universidad Javeriana in Bogotá and a Master’s in Political Science from Université Paris IX-Dauphine. Additionally, she has completed advanced studies in Management and Leadership (Advanced Management Program, ESADE) and Sustainability (Senior Management Program in Sustainability, EADA).

Through her talks, training sessions, and co-creation workshops, she has inspired hundreds of individuals from organizations such as BASF, Bayer, Balearia, Caixabank, Cellnex, Isdin, Ferrer, Ficosa, Nestlé, Tepsa, Tous, and Volkswagen. Her work has empowered them to activate their purpose, advance sustainability initiatives, foster inclusive cultures, communicate ethically, create meaningful connections, and embrace a new form of leadership aimed at addressing major social and environmental challenges. Her mission is to contribute to creating a more just and inclusive world.

Angela Alvarez – Director – Vía Comunicación 

A fashion communication professional with extensive experience both in Spain and abroad, Ángela has a strong background in the fashion event sector, public relations, and communication. She is the director at Vía Comunicación, where she represents brands such as Karl Lagerfeld, Kurt Geiger, Off-White, Pinko, Kering Eyewear, and Moschino Jeans, among others. Her expertise in event management, fashion weeks, media relations, and production helps her clients position their brands and achieve their goals.

She graduated in Fashion Marketing & Communication from IED Barcelona and furthered her studies at FIT in New York and FIDM in Los Angeles for two years, where she also founded and launched her own online fashion brand, bringing the style of Los Angeles to Europe.

Beyond fashion, her passion for music led her to co-found Grace Sundays, her own event and community in Madrid that embraces Afro, hip-hop, and urban sounds culture, collaborating with artists, DJs, and creatives from around the world.

Ángela has enjoyed her role as a program leader and instructor in the Master’s in Fashion Communication at IED for the past four years. Her deep curiosity and dedication to the new generations help her build synergies and prepare students to achieve their dreams.

Felix de Iturriaga – Director of Business Development Europe – Vionvision

Felix de Iturriaga holds a degree in Business Administration, a Master’s in Commercial and Marketing Management from IE Business School, an Executive Program (PED) from IMD in Lausanne, Switzerland, and a Global Master in Digital Business from ISDI. He is a professor of Retail Strategy in the Master’s in Marketing program at Universidad Carlos III.

He has held various executive positions at an international level in some of Spain’s most important companies. In the telecommunications sector, he participated in the launch of Orange and Yoigo in Spain, and more recently served as Global Retail Director and IoT Smart Retail Director at Telefónica, a role he also held at Indra. He has extensive experience in the fashion sector, having been part of Inditex’s international team for five years, holding executive positions both in A Coruña and abroad. Following this, he was appointed General Manager of Retail for Europe and the Middle East at the Quiksilver group. In his most recent professional role, he was the General Manager of Gocco.

Since 2017, he has been a member of several advisory boards, with a strong focus on technology, particularly AI applied to retail. As of November 2023, he is the Director for Europe at Vionvision, a leading company in Audience Analytics with Computer Vision, with over 300,000 points of sale and more than 1,800 shopping centers using their technology.

Mar Melero – Consultant – DNA Futures

Executive with over 20 years of experience in strategy, procurement, business transformation, and brand creation in the European retail sector. Specialist in change management, analysis, and leading complex teams. Passionate about innovation, technology, and creative problem-solving.

Currently, founder and CEO of DNA™ FUTURES, independent board member, and educator. She has built her career at companies such as El Corte Inglés, Tendam, Inditex, Marks & Spencer, Avon, and Coca-Cola.

She holds a degree in European Business from the University of Lincoln (UK), a degree in Business Administration from Universidad Nebrija, and has studied Law at UNED. She also has executive education from IESE (PADE) and ESADE (Board Member Program).

Ignacio Sierra – Corporate General Manager – Tendam

Ignacio Sierra Armas is a law graduate and lawyer affiliated with the Madrid Bar Association (ICAM), Executive MBA from IE Business School, and Financial Analyst. He began his professional career in the corporate world at Grupo Mapfre in 1993 before joining TENDAM (formerly Grupo Cortefiel, a company founded in 1880, one of the leading specialized fashion distribution companies in Europe, present in 80 countries) in 2000, where he currently serves as Corporate General Manager.

He is also the President of the European Branded Clothing Alliance, an association that represents the leading textile distribution brands and groups, headquartered in Brussels. Additionally, he is a Board Member and Chairman of the CSR Committee at ANGED, the trade association for large distribution companies in Spain, Vice President of the Textile and Fashion Observatory of Spain, Secretary of the Association for Textile Waste Management, and a Board Member of the Forum of Renowned Spanish Brands, a public-private entity promoting the development and internationalization of major Spanish brands, as well as a member of its Strategy Committee.

Ignacio Sierra is a regular professor and collaborator at universities and business schools, specializing in Strategy, Internationalization, M&A, Financial Communication, Fashion, and Corporate Social Responsibility.

Odette Alvarez – Creative Director – Odette Álvarez 

The women’s prêt-à-porter brand Teté by Odette was created in 2009 in Santander by Odette Álvarez Garzón, and its name, Teté, comes from the affectionate nickname that the designer’s loved ones have used for her since childhood. From a young age, Odette developed an interest in fashion thanks to the work she saw at home, guided by her mother and grandmother, who always designed and made their own clothing.

The significant step towards professionalization came when the self-taught designer realized that her style fascinated her friends so much that they all insisted on buying and wearing clothes identical to the ones she designed and made for herself. It was then that she decided to make a dream come true, which today provides jobs for more than 60 people; produces two collections a year, along with various capsules and special editions, distributing more than 1,500 pieces annually. Currently, the workshop and headquarters are located in Santander, the city where she resides.

“For me, starting this adventure from scratch and achieving all that I have has meant a lot. I believe it is what I am most proud of, doing what I love and having my work recognized. It’s true that it has required a lot of effort, but today it is a reality. I am, of course, grateful to my team and to everyone who has believed in my project, for making Teté by Odette a recognized and recognizable brand today.” – Odette Álvarez. Excerpt from the book titled Cántabras, nuestro legado. Publisher: Media Luna.

Since 2013, when she presented her first collection titled Amore, Teté by Odette has developed a total of 21 collections, with Ethnics SS 2020 being the first to join the official calendar of Mercedes-Benz Fashion Week Madrid, in the off-schedule program, with a show held at the Wellington Hotel in Madrid. In September 2022, the brand presented the Selena Spring 2023 collection, also at the Wellington Hotel in Madrid.

In February 2021, the designer launched her eponymous brand, Odette Álvarez, within the off-schedule of the 73rd edition of Mercedes-Benz Fashion Week Madrid, with the Odegna AW 2021/22 collection. After ten years in the fashion world as the creative director of Teté by Odette, the Cantabrian designer took another step in her professional career with the creation of this new label, conceived as the brand’s first line, which will be custom-made, handcrafted, and produced in limited editions.

In February 2023, the Cantabrian designer made her debut on the Mercedes-Benz Fashion Week Madrid runway, within the on-schedule of established designers, at IFEMA Madrid, presenting the TITILEE FALL 23 collection. Since then, Odette Álvarez has presented the VENEZIA SPRING 24 and ÁNGELA FALL 24 collections on the Madrid runway.

Juanjo Mestre – CEO and Founder – DCycle

Juanjo Mestre is the co-founder and CEO of Dcycle, a tool focused on corporate sustainability management.

Previously, he served as Director of Innovation and UX Specialist at Fluor Lifestyle, earning more than 25 awards at national and international festivals for storytelling, innovation, and creativity. He has worked with brands like Movistar+, ING, Grupo Pacha, and NBC Universal.

He is also the creator of Retorik, a creative education game that helps improve storytelling and public speaking, which was 100% funded through crowdfunding.

Additionally, Juanjo is a permanent jury member of the Webby Awards, the most prestigious awards in the internet world. He has been a speaker at the IV Conference of Communication and Media Masters, supervised and led six postgraduate programs, and delivered lectures and courses at institutions such as the International School of Film and Television of Cuba, Complutense University of Madrid, ICADE, ECAM, and the Association of Young Entrepreneurs.

Leanne Elliott Young – CEO and Founder – Institute of Digital Fashion

Leanne Elliott Young is a C-suite executive, female founder, thought leader and academic who drives new infrastructure pivots and business use cases that are transformative.

Young amplifies the message that technology is not a trend but a tool for change. 

Young is the CEO and co-founder of the Institute of Digital Fashion (IoDF), a pioneering organisation leading the global fashion industry through digital transformation. Under Young’s leadership, IoDF has achieved six industry world firsts and established itself as a leader in innovative business models that integrate technology with fashion.

Young, as a global lead, is recognised for her strategic foresight in business, developing new business models through technological innovations, including Gaming, AI, AR, Web3, and Spatial computing.

Championing ownership models that build equity, sustainability, and diversity.

Young has been instrumental in tackling industry-wide frustrations: the patriarchal structures in tech, the lack of diversity, and sustainable innovation. Building businesses that empower creators, pushing for a shift from traditional consumer models to those that prioritize creator economy and shared ownership, as well as embracing traditional processes of fashion and elevating them 360 from the studio floor to shop floor.

Young’s accolades include being named the “Number 1 Woman in Web3 Europe” in 2023

• Vogue Business: 100 Innovators
• Vogue Poland: Global Vogue leader
• Vogue Greece: Industry Changemaker
• The Futures Lab Top 100 Innovators
• Global Top 100 Women of the Future in Emerging Tech.
• Vogue Singapore Top 100 Web3 talent
• Vogue Singapore: TaFF Innovation Prize judge and Innovation Lead
• Committee/advisory board member: 50m, AUCart, Soho House, Young Women’s Trust and Her Stories.
• Metaverse Council member

Young’s work continues to set new standards for how businesses can leverage technology to create more equitable and sustainable futures.

Young’s business acumen is evident through her advisory roles at government levels, particularly in evaluating the economic potential of emerging technologies such as Web3 for the UK’s trade sector.

Young’s work extends beyond digital fashion into broader business and economic development. Clients include top-tier companies on retail innovation and sustainable practices, which are UN-backed initiatives.

Meta, Snap inc, Calvin Klein, PVH, Tommy Hilfiger, Tomorrow group, Prada, Balenciaga, Richard Quinn, Adidas, Nike, Selfridges Group, Browns, Farfetch, CLO, Daz3d, Lexus, Absolut, Pernod Ricard, BFC, Soho House Group, M&C Saatchi, Barbican, V&A Museum, Vice, Dazed, i-D.

Young’s vision for IoDF is deeply rooted in using technology as a democratic tool to drive change, making the fashion industry more inclusive and accessible.

Prior to IoDF, For 15+ years, Leanne had created strategic future-facing concepts fusing the established IRL with progressive URL, youth-centric points. Young’s bespoke agency held prestigious client contracts for over 10 years at Nike’s converted rm72 within Global Entertainment, spearheading experiential marketing globally to Selfridges, building retail innovation.

As a key note speaker at prestigious global forums where she discusses the future of business in fashion, sustainability, diversity and digital transformation. 

World Economic Forum (Davos) LEAP (Saudi Arabia) Snap Global Summit, Fashion in the Age of Climate Change at Cambridge University Union, Vogue Business Technology Forum, Citi Digital Money Symposium, Women’s Empowerment Council (Dubai) Next in Vogue by Vogue Singapore,Copenhagen Global Fashion Summit, Vogue Greece Changemakers Conference, Women in Tech Global Summit, BMW The Future Forum and DD&AD festival.

Her insights have been featured in leading publications such as Forbes, Business of Fashion, Vogue Business, Vogue, Jing Daily, ID, Dazed, New Scientist, CNN and The Guardian. 

She is also actively involved as an advisor and committee member for various organizations, driving the future of business and technology integration across industries.

Alba Rocafort – Co-Founder – FABBRIC

Alba Rocafort (Barcelona, 1995). In 2013, Alba authored the book Economic Crises: Reflections from My Generation (McGraw Hill). She completed her undergraduate studies in Philosophy, Politics, and Economics at the University of Manchester and furthered her education with a Master’s in Management from the London School of Economics and Chicago Booth.

Alba has built a strong professional career in investment banking (New York and London) and strategic consulting, while also teaching university courses at ESADE.

In 2021, she left consulting to co-found Fabbric with Hugo Cuesta (both recognized in Forbes 30 Under 30). Fabbric is an innovative platform that allows anyone to create their own clothing brand. Their collaborative efforts have positioned Fabbric as a leader in Spain, earning recognition as one of the 50 most innovative startups of 2023 (Emprendedores), among the Top 30 most disruptive tech startups in Europe founded by a woman (Female Founders Europe Ranking), and as a Young Leader in the Fashion Industry (Lideremos 2024).

Roberto Sanchez – Chief Business Officer and Consultant – Newlink

Roberto Sánchez Simón is an accomplished business leader and consultant with extensive experience in global marketing, strategy, and business development. He is the Founder and CEO of STRATEBIZ Global and currently serves as Business General Director at NEWLINK | GLOBALLY, where he leads strategic consultancy and innovation projects for key accounts. With a rich career spanning over two decades, Roberto has held senior leadership positions at companies such as Room Mate Hotels, Grey Group, and FCB/TAPSA, driving business growth and spearheading innovative marketing strategies. His expertise spans multiple sectors, including fashion, telecommunications, FMCGs, and technology, with a focus on implementing digital transformation and customer-centric strategies. Roberto holds a degree in Economy and Business from Universidad Complutense de Madrid and an MBA from IE Business School.

Aécio Dantas – Sustainability Manager – SILBON

Aécio Dantas, a Forestry Engineer with a PhD in Environmental and Forest Sciences, began his career working on renewable energy projects in Brazil and as a sustainability and social responsibility consultant. Since February 2023, he has served as the Sustainability Manager at SILBON, where he leads innovative initiatives that promote responsible consumption and extend the lifecycle of garments, such as the Silbon Second Life project.

His strategic focus is on integrating sustainable practices throughout the entire production chain and into the company’s daily operations. Additionally, Aécio drives the implementation of strategies that minimize the brand’s environmental impact while simultaneously promoting transparency, ethics, and social responsibility across all areas of the business.

With a clear vision and genuine commitment, Aécio is dedicated to positioning SILBON as a sustainability leader in the industry, proving that fashion and environmental stewardship can go hand in hand.

Laia Alentorn – Founder – Laia Alen

Laia Alentorn was born in 1989 in Barcelona and is the founder of the brand LAIA ALEN.

She studied Business Administration at ESADE Business School in Barcelona and Singapore Management University.

After several years working at Puig for brands such as Prada, Paco Rabanne, and Valentino, she joined her family’s business, which has been involved in knitwear manufacturing and textile marketing for four generations.

In 2018, she launched her own clothing brand with the goal of preserving her family’s business legacy while creating special, high-quality pieces that emphasize the value of Made in Spain.

Currently, Laia is fully dedicated to her brand, LAIA ALEN, while also managing Selecciones Moda, a fashion distribution company that handles Fred Perry in Spain.

After establishing herself in Spain, LAIA ALEN is in the process of international expansion, with the brand currently being sold at ESFASCINANTE, El Corte Inglés Luxe, and Le Bon Marché in Paris, among other select retailers.

Adrian Ballester – Brand Director – Mazinn

Adrián specializes in brand strategy focused on connecting with new generations.

He studied LEINN (Leadership, Entrepreneurship, and Innovation) at Teamlabs University, where he spent four years researching around the world (Finland, USA, China, and India) the relationship between new generations and organizations.

He is currently a partner and leads the brand strategy area at Mazinn. He also works closely with organizations as a consultant and provides training on generational disruption and new channels on platforms like IAB, Branding Day Cadena SER, and at universities such as UCM, Deusto, among others.

Sofia Paramio – Founder – ALL ABOUT Management

Sofia Paramio studied Journalism and began her professional career at Vogue, where she worked as a fashion editor for more than four years. She later collaborated with other major publications such as Harper’s Bazaar and Hola, always bringing her extensive knowledge of the fashion world. In 2019, while still connected to the world of fashion magazines, she founded her own communication agency, All About Management, offering a unique perspective on communication in fashion, luxury, beauty, and lifestyle.

Chisco Garcia – Founder – 3S Institut & EX Inditex

Javier Fernández Poyo – Innovation Expert  – Ex Desigual and Decathlon

Javier Fernández Poyo is an innovation expert with over 15 years of experience in retail and fashion. He is the Co-Founder and President of Vangelis Tech Missions, a nonprofit organization that supports and aids the technological ecosystem of Cuba and the Caribbean in its development. Javier has held various key positions in the operational areas of companies like Decathlon and Desigual, where he served as Director of Innovation and was the main driving force behind the startup accelerator Awesome Lab. He recently published his first book, “The Innovation Manifesto,” and currently works as an independent innovation expert and advisor to various startups and corporations, in addition to teaching and giving lectures.

Pablo Erroz – Head of Design – Pablo Erroz & Ex Inditex 

Pablo Erroz is a prominent Spanish designer and founder of his eponymous brand since 2012, recognized for his leadership in sustainability and multidisciplinary approach. His collections blend urban style with accessible luxury, breaking away from traditional seasons to promote more environmentally friendly consumption. Trained at Inditex, he has been praised by Vogue as an “heir to New York cool” and by Harper’s Bazaar as one of the most influential voices in Spanish fashion. Awarded accolades such as the Onda Cero for design and the Woolmark Prize International, Erroz has showcased his creations on prestigious runways like MBFWMadrid and 080 Barcelona Fashion. Additionally, he collaborates with renowned international brands like Xiaomi, New Balance, and Air Europa, and actively participates in product and interior design projects, as well as in academic training, always with a strong commitment to sustainability.

Ana Rodes – Head of Sustainability – Recover

As the Head of Sustainability at Recover™, a global leader in materials science and a pioneer in sustainable textiles and apparel, Ana is dedicated to developing innovative solutions that align with Environmental, Social, and Governance (ESG) principles. She brings together technical expertise and a creative approach, built on a strong academic foundation that includes a Master’s in Industrial Engineering and a Cum Laude PhD in Textile Engineering from the Polytechnic University of Valencia. Additionally, she has specialized in Sustainability Leadership at IE Business School and Sustainable Development at IESE Business School. Her career in the corporate world has been fueled by a deep passion for driving positive change in the textile industry.

As an ambassador, her mission is clear: to use her years of specialized experience to raise awareness and empower individuals with the knowledge they need to make informed decisions. In her current role as Head of Sustainability at Recover™, she is committed to pushing boundaries, making a lasting impact, and inspiring others to join in the mission to create a more sustainable future for textiles and apparel.

Alex Riviere – Founder – RIVI STUDIO & ALEX RIVIERE STUDIO

Trained in Business Administration with a BA in Fashion Marketing, Alex Rivière followed her passion for fashion, moving away from the family business to create Rivi Studio, a full-service company offering creative direction, production, design, and digital marketing for fashion media and brands.

The success of Rivi Studio and her creative vision have established Alex as a multifaceted entrepreneur, which led her to launch Alex Rivière Studio, a fashion brand made in Spain.

Her distinctive visual identity has enabled her to collaborate on co-design projects with renowned international brands, extending her aesthetic beyond her own label.

Carolina Rodríguez – Head of Public Relations and Coordination – ENISA

Elena Zubizarreta holds a degree in Business Administration and Management from the Autonomous University of Madrid.

After graduating, she worked for a year in strategic consulting at Deloitte, before moving on to a marketing role at NIVEA. There, she had the opportunity to transition to a Key Account Manager position for major accounts, where she gained valuable experience in sales strategy, as well as financial forecasting and target management. Following this, she switched to the pharmaceutical industry, working in sales at GSK.

After an 8-year career working for others, Elena decided to start her own fashion and accessories company with her sister Mercedes. Over the past 12 years, they have sold their products online worldwide, in multi-brand stores across more than 15 countries, and have also opened their own physical store in Madrid.

Elena Zubizarreta – Co-Founder and CEO – ZUBI

Elena Zubizarreta es licenciada en Administración y Dirección de Empresas por la Universidad Autónoma de Madrid.

Al graduarse, trabajó durante un año en consultoría estratégica en Deloitte, y luego se trasladó al área de marketing en NIVEA. Allí, tuvo la oportunidad de asumir el cargo de Key Account Manager de grandes cuentas, donde adquirió experiencia en la estrategia de ventas, así como en la gestión de previsiones financieras y objetivos. Posteriormente, se incorporó a la industria farmacéutica en GSK, también en el área de ventas.

Después de una carrera de 8 años trabajando para otras empresas, Elena decidió fundar su propia compañía de moda y accesorios junto a su hermana Mercedes, y ya han pasado más de 12 años desde entonces. Han vendido sus productos en línea en todo el mundo, en tiendas multimarca en más de 15 países, y cuentan con su propia tienda física en Madrid.

José Jimenez Valero (Menez) – Art Director – MURPH

José Jimenez Valero, also known as Menez, is a seasoned Art Director and Head of Design with over a decade of experience in the fashion and editorial design industries. He has worked across Germany and Spain, leading creative projects for renowned brands like Parfois, Muroexe, Tommy Jeans, and Aristocrazy. Currently, as Head of Design & Art Director at MURPH, Menez combines his expertise in typography, composition, and fine arts to deliver innovative, concept-driven design solutions, all while maintaining a strong focus on sustainability and creative integrity.

Alejandra Gutiérrez-Colomer – Digital Director – MURPH

Alejandra Gutiérrez-Colomer is a digital marketing expert with significant experience in the fashion and beauty sectors, currently leading digital strategies at Murph. She has driven growth and innovation at companies like Iskaypet and Amazon, focusing on e-commerce and omnichannel marketing. Recently, she completed a specialized AI course with Google, enhancing her ability to integrate AI into digital marketing. 

Claudia Ojeda – Expert in Textile Sustainability – Circular Studio

Claudia Ojeda is an expert in textile sustainability, with a focus on traceability and the circular economy. She is actively involved as a stakeholder in European projects such as CIRPASS 2, promoting digital product passports and transparency in the supply chain

Fely Campo – Designer & CEO – Fely Campo

Beatriz de los Mozos – Founder – Flabelus

Beatriz de los Mozos is a shining example of career reinvention. With a Licentiate Degree in General Law Studies, specializing in Civil and Commercial Law, and a postgraduate Master’s in Comparative Politics, she began her career at Hogan Lovells and later White & Case LLP. She then worked as an In-House Junior Lawyer at Chenavari Investment Managers before transitioning to Sales Manager and Senior Legal Expert at Luminance AI, where she led international expansion across 27 markets.

In 2020, Beatriz transformed her passion for fashion into reality by founding Flabelus, a brand of eco-friendly, handcrafted slippers inspired by Italian design. Now a global brand with stores in Madrid, London, and Paris, Flabelus is celebrated for its fusion of beauty, comfort, and sustainability, using organic and recycled materials while supporting small generational businesses. Beatriz’s journey from law to fashion highlights her versatility and visionary leadership.

Constanza Sariago – CFO – SEPIIA

Constanza was born in Argentina and moved to Spain in 2018. She is passionate about projects that use technology to help both people and the planet. Throughout her career, she has trained in accounting, auditing, management control, startups, big data, and AI.

She has worked in various industries, ranging from fashion to the medical field, and from startups to multinational companies. This diverse experience has given her a global perspective and the ability to quickly adapt to new challenges.

For the past 6 years, she has led the financial department at Sepiia, overseeing finance, accounting, business projections, and strategy development.

Marta Vazquez – Director of Marketing and Communications for Europe and the Middle East – LOEWE

Marta Vazquez has built her career across various sectors of the luxury industry and has over a decade of experience with iconic brands. She has specialized training in luxury brand management from prestigious institutions such as Istituto Marangoni and Parsons School of Design.

She has held strategic marketing positions at companies like Aristocrazy in Spain, Lanvin in Paris, and Chanel in New York.

Marta currently serves as the Director of Marketing and Communications for Europe and the Middle East at Loewe, Spain’s leading luxury brand.

Sonia Martinez – Founder & CEO – Flexible Places

Sonia Martínez Uclés is the founder and CEO of Flexibleplaces.com, the first digital search engine for retail spaces and brand experiences, offering over 2,800 locations worldwide. She holds a degree in Advertising and Public Relations from Universidad Cardenal Herrera CEU and has over 20 years of experience in strategic leadership positions within multinational companies. Sonia served as Director of the Brand Events Department at CBRE for seven years, managing more than 33 shopping centers, including La Vaguada, ABC Serrano, Diagonal Mar, Xanadu, and Puerto Venecia. She also worked at the French multinational Unibail Rodamco Westfield and as Marketing Director at Kinépolis Cinemas. Additionally, she has been a part of numerous international shadow boards, implementing fashion projects in the retail sector.

Graça Pereira – Head of Digital – Aristocrazy

Graça is a professional with over 7 years of experience in fashion and retail management. She currently holds the position of Head of Digital, eCommerce & CRM at Aristocrazy (Grupo Suárez), following her promotion due to her leadership in the eCommerce area. Previously, she was a Merchandiser at Salsa Jeans, where she led the development and strategic planning of men’s tops, as well as accessories and footwear for both genders. Before that, she managed eCommerce product categories at Parfois and was responsible for sales and operations in international markets. Graça holds a degree in Mechanical Engineering and a postgraduate qualification in Financial Analysis, where she was recognized for her outstanding academic performance. Additionally, she is a passionate stock market investor with strong data-driven decision-making skills.

Beatriz Carranza – Luxury Brand Strategy Consultant – BCV-N

Agatha Ruiz de la Prada – Designer – Agatha Ruiz de la Prada

Ágatha Ruiz de la Prada is a renowned Spanish fashion designer known for her bold, colorful, and whimsical designs that challenge traditional fashion norms. Born in Madrid, she launched her first collection in 1981, quickly gaining recognition for her avant-garde, artistic approach to clothing. Her work blends vibrant patterns, playful shapes, and a sense of fun, making her a key figure in the post-modern fashion scene.

Ágatha’s influence on the fashion industry lies in her ability to infuse fashion with a sense of individuality and joy. She has pushed the boundaries of design, often merging art and fashion to create pieces that stand out for their creativity and optimism. Through her unique style, she has inspired other designers to embrace boldness and think beyond conventional aesthetics, leaving a lasting impact on contemporary fashion.

Ignacio Sierra – Corporate General Manager – Tendam

Patricia Sancho – Non-Executive Director – TOUS

Patricia Sancho is a senior leader in the fashion industry. Having worked for international brands such as Burberry, Armani, Juicy Couture, and Inditex, and as CEO of Temperley London, she has a proven record of global growth, innovation, and, product/ brand performance.

Currently, she serves as a Non-Executive Director at TOUS. As the Founder of Atenea Consultancy, Patricia advises luxury brands on growth strategies, product excellence, digital transformation, and sustainability. She is a champion of ethical practices and is dedicated to balancing profitability with environmental responsibility.