Tickets

GALA EFS

Europe Fashion Summit’s Gala is an exclusive welcome event for premium ticketholders, speakers, special guests, and exclusive stakeholders. This elegant gala will feature a sumptuous dinner, providing the perfect setting to mingle and connect with fellow attendees. Enjoy an evening of fine dining, engaging conversations, and the opportunity to build valuable relationships with industry professionals, fashion enthusiasts, and special guests.

Join us for a night of celebration, networking, and inspiration as we commence the summit in style.

Fashion Trends & Market Insight

This panel features Maria Meroño, a distinguished leader from Statista, the global data and business intelligence platform renowned for its extensive collection of statistics, reports and insights. Since its establishment in Germany in 2007, Statista has been a pioneer in shaping the future of the data economy, operating in 13 locations worldwide and employing around 1,100 professionals. Meroño will delve into the latest fashion trends and market data, offering a comprehensive analysis of consumer behavior and industry movements. The discussion will cover the market’s recent performance, upcoming trends, and consumer preferences, providing invaluable insights for fact-based decision-making in the fashion industry. The aim is to enhance the understanding of the ever-evolving fashion landscape through data-driven innovation and thought leadership.

Keynote Speaker: Maria Meroño – Head of Iberia at Statista

All Eyes on Brand 

Explore the resurgence of brand marketing as the fashion industry navigates a shifting landscape. Brand marketing will likely be back in the limelight in the times ahead as the fashion industry confronts a shifting landscape in which performance marketing no longer reigns supreme.

Experts in brand strategy will discuss the evolving importance of brand identity and storytelling in capturing consumer attention and loyalty. The panel will offer insights into how brands can adapt to these changes, emphasizing the value of building strong, authentic connections with their audiences. Gain a deeper understanding of the strategic shift towards brand marketing and its implications for the future of fashion.

Speakers: Ximena Guzman – Brand Director at Hawkers

Moderator: Guillermo Garcia-Muchacho – Co-Founder & CEO of EFS

Fashion’s Green Future

Join Melissa McDermott, a Digital Transformation & Innovation Expert, for an inspiring discussion on “Fashion’s Green Future.” This panel will delve into entrepreneurial sustainability, circularity, and cutting-edge innovations shaping the future of fashion. Melissa will share insights on how the industry can embrace sustainable practices and innovative solutions to build a greener, more circular future. Discover the latest trends and strategies driving the shift towards a more sustainable fashion industry.

Keynote Speaker: Melissa McDermott, Digital Transformation & Innovation Expert

The Secondhand Market Boom

Witness the transformation of the fashion industry through the rise of the second-hand market. This panel will explore, alongside top industry professionals, the growth of resale platforms, consumer attitudes towards pre-owned fashion, and the environmental benefits of extending the life cycle of garments. Understand how this trend is creating new opportunities for both consumers and brands.

Moderator: Raul Gonzalez Miguel – CEO Ecodicta

Reimagining Retail

Step into the future of retail with a panel of industry leaders. Explore how technology, experiential design, and omnichannel strategies transform the customer journey and digital retail experience.

Learn how these innovations are integrated into commercialization strategies to create more engaging, personalized, and efficient shopping experiences. Uncover what the future holds for brick-and-mortar and e-commerce stores, and how they’re evolving to meet the demand of modern consumers.

Speakers: Beltran Espinoza de los Monteros – Senior Advisor and Investor – Inditex

Moderator: Roberto Sanchez – General Business Director and Senior  Strategy VP – Newlink

Redefining Luxury 

Discover how experts are redefining the concept of luxury in the modern world. This panel will discuss the evolving expectations of luxury consumers, the importance of sustainability, and the influence of digital transformation. Learn how luxury brands are adapting to stay relevant and desirable in a rapidly changing market.

Fashion Innovation with AI

Unlock the transformative power of artificial intelligence in revolutionizing the fashion industry. This panel will delve into AI-driven design, predictive analytics, and personalized marketing. Learn how AI is enhancing creativity, optimizing supply chains, and delivering customized shopping experiences. Unveil the future of fashion through the lens of cutting-edge technology.

Speakers: Juan Casero – Team Lead Corporate Communications – Zalando 

Moderator: Ale Gomez – Co-Founder MURPH

Investing in the Fashion Industry 

“Investing in the Fashion Industry” offers a rare glimpse into the minds of top investors. This discussion will reveal what makes a business plan irresistible, diving deep into the key elements that attract funding. Experts will share invaluable insights from an investor’s point of view, covering strategies for crafting compelling pitches and the qualities that make fashion startups stand out in a competitive market. Discover the secrets to securing investment and driving growth in the dynamic fashion industry.

Visionary Insights from Fashion CEOs

Immerse yourself in the world of fashion leadership as former CEOs of top fashion companies unveil their journeys and insights. Discover the biggest challenges they’ve faced, their visions for the future of fashion, and the toughest aspects of their careers. This dynamic discussion offers a rare glimpse into the minds of those who have shaped the industry, providing invaluable lessons and inspiration for anyone passionate about fashion’s evolving landscape.

What’s Next in Fashion

Get ahead of the curve with insights into the future of fashion. This panel will explore upcoming trends, emerging designers, and technological advancements. Find out what’s set to shape the fashion industry in the coming years and how brands can stay innovative and competitive.

Moderator: Roman Iglesias – CEO & Founder MURPH

Eco-Friendly Success Collab

Experience the power of collaboration in driving sustainable success. This panel will feature case studies of successful partnerships between brands, suppliers, and organizations committed to eco-friendly practices. Delve into how these collaborations foster innovation, promote sustainability and create a positive environmental impact. Gain insights into the strategies and successes that make these partnerships a model for the future.

Speakers: Regina Polanco – Founder & CEO of PYRATEX,  Iñigo Picaza – Founder of Batera Brand and Mónica Rodriguez  – CEO of Recovo

Moderator: Charo Izquierdo 

From Influencer to CEO

From social media stardom to executive leadership, the “From Influencer to CEO” panel uncovers the journey of digital influencers who have transformed their personal brands into thriving businesses. Featuring trailblazing entrepreneurs who have harnessed the power of their online presence to build successful companies, this discussion will explore the strategies, challenges, and triumphs of navigating the path from influencer to CEO. Learn about the innovative business models, branding techniques, and visionary leadership that define this new wave of industry leaders.

Moderator: Valentina Suarez-Zuloaga – CEO ES Fascinante

Pepa Bueno – Executive Director of Asociación de Creadores de Moda de España (ACME) 

Pepa is an Art Historian, specialized in design history, and has developed her professional career in the field of the women’s and fashion press. After going through media outlets such as Woman, Elle and Vogue Novias, among others, she formed part of the Yo Dona launch team, where she held the position of deputy director for more than seven years. She has also worked as a teacher in various design and fashion schools.

Since 2013, she has been the Executive Director of the Association of Fashion Creators of Spain (ACME), a non-profit professional association that works to defend the interests of Spanish designer fashion firms, offering tools to increase their competitiveness. It is currently made up of 84 fashion and accessory brands.

Daniel Perez Barriga – Brand and Story Director – Madrid es Moda

With a 20-year career in helping brands grow globally in the lifestyle industry, Daniel specializes in brand strategy, sustainability, global communications, and digital media. An ardent brand and reputation creator with an academic background in Cultural Studies, he has extensive experience leading 360º communication projects to revitalize, develop, and launch brands and products internationally, particularly in sustainability.

He is the founder of WATERBOY, a brand strategy consulting project, and serves on the Madrid City Council’s Fashion Advisory Board. Previously, he was a Steering Committee member of MB Madrid Fashion Week. Currently, Daniel is the Brand and Strategy Director of Madrid Es Moda, promoting slow fashion and sustainability in the textile industry. He mentors and is a board member of the Worth Project and ELITT Project, two sustainable design initiatives by the European Commission. Additionally, he teaches Brand Building, Strategic Communications, and New Luxury at the University of Applied Sciences and Arts of Southern Switzerland and Blanquerna University.

Clara Courel – Fashion Expert and Founder – Courel Communication

Clara Courel is one of Spain’s most influential and recognized fashion experts. As a journalist, editor, stylist, trendsetter, and muse to both Spanish and international designers, Clara has forged a successful 25-year career filled with unique experiences. She began her fashion journey at Antena 3 Televisión, moved to the editorial world, and became Fashion Director and Chief Editor at ELLE magazine. She co-directed and presented the TV program “Yo Dona Magazine” and has contributed to prestigious media such as Harpers Bazaar, Cosmopolitan, Marie Claire, In Style, and La Razón, where she writes a column during Madrid Fashion Week. Clara also presents the special program for Mercedes Benz Fashion Week Madrid and directs COUREL COMUNICACIÓN, a boutique fashion, beauty, and lifestyle communication agency.

Her latest notable project is starring in the Netflix docuseries “FIRST CLASS.”

Liliana Briceño – Founder and CEO – EFS

Liliana Briceño is a seasoned business administrator with over 15 years of experience in the marketing and communications sector in Colombia, having worked with renowned companies such as Unilever, Diageo, Terpel, Danone, Colgate Palmolive, and the oil company Pacific Rubiales.

In 2019, she founded Latin People, the first platform dedicated to the development of emerging Latin American brands in Europe, collaborating with over 200 firms in their B2B and B2C growth.

In 2023, she launched the Europe Fashion Summit, continuing her commitment to advancing the fashion industry within the European market.

Guillermo Garcia-Muchacho – Entrepreneur – EFS Co-Founder

Guillermo Garcia Muchacho boasts a diverse professional background, having founded several companies such as Gamucha Ventures, Cokrea.co, and Coklub.

In 2020, he co-founded Mantalón, a distinguished pants brand, and he is actively involved with Grupo Sounds, a prominent enterprise in Madrid’s nightlife industry.

Guillermo has also contributed his expertise as a Startup Mentor at Venture Lab for the International MBA & MIM programs at IE Business School, and has imparted knowledge in Marketing and Entrepreneurship at ThePower Business School.

Charo Izquierdo – Journalist 

Independent consultant, journalist, writer, and entrepreneur. She is currently the Director of Enclave ODS, the sustainability portal at El Español, and Editorial Advisor for its women’s section (Magas). She also serves on various advisory boards, including Abadía Retuerta, Puro Bienestar, and MV Executive Search.

Specializing in fashion, sustainability, lifestyle, culture, and gender issues, Charo has held prominent roles such as General Director of Magazines at Prensa Ibérica, Director of Mercedes Benz Fashion Week Madrid, and Director of fashion and lifestyle fairs at IFEMA. She is also the founder and director of Yo Dona magazine.

Recognized as one of the Top 100 Honorary Women, she has received numerous awards, including the March 8th Award from the Community of Madrid, the Executive of the Year Award from ASEME, a recognition from the Ministry of Equality for her contribution to eliminating violence against women, and the Women Together award from the United Nations.

Currently, she is Vice President of the Robert F. Kennedy Human Rights Foundation, a board member of WAS (Women Action Sustainability), a member of the International Women Forum Spain, and Womenalia. She is also a Merit Member of the Perfume Academy.

Charo has published several books, including “Puta no soy” (Lid Editorial), “Socorro, soy abuela” (Plaza&Janés), “Soy yo o es que aquí hace mucho calor” (Planeta), co-written with Laura Ruiz de Galarreta, and “Fashion (R)Evolution” (Lid Editorial).

Ale Gomez – Co-founder – MURPH

Ale has always been linking his work experience in the area of digital, marketing and technology. We highlight in his career his important position at Muroexe where he served as Head of Digital in the beginnings of advertising on Social Networks, all the brand’s digital marketing strategies. Also, it is worth highlighting his extensive experience as a Master’s Professor at prestigious universities.

All his years of work finally led him to the creation of his own company, MURPH, where he fuses his passion for fashion and digital, with technology and innovation.

Ximena Guzman – Brand Director – Hawkers

Ximena Guzman is the dynamic Brand Director at Hawkers Group, where she has cultivated her marketing expertise for over six years. Her impressive journey at Hawkers began as a Marketing Project Coordinator, followed by a pivotal role as Head of Offline Marketing, and now she leads as Brand Director. Previously, she contributed as a Marketing Specialist at Jobandtalent and gained valuable experience at Estee Lauder Companies. Ximena holds a Bachelor’s degree in Business Administration and Management from Universidad Pontificia Comillas, bringing a global perspective to her work.

Roman Iglesias – Co-founder – MURPH

Román has always been linked to the artistic world. Design, innovation, fashion and trends. His experience at Dolby Laboratories filled him with learning and knowledge that he later strengthened by being part of Muroexe where he directed the marketing and sales department. Also, she combines her work life with training in Fashion at the IED. All his years of work finally led him to the creation of his own company, MURPH, where he fuses his passion for fashion and creativity.

Beatriz de los Mozos – Founder and CEO – Flabelus

Beatriz de los Mozos is a testament to the power of career reinvention. Holding a Licentiate Degree in General Law Studies with a focus on Civil and Commercial Law, and a postgraduate Master in Comparative Politics, she began her career at Hogan Lovells and then White & Case LLP. She served as an In-House Junior Lawyer at Chenavari Investment Managers before becoming Sales Manager and Senior Legal Expert at Luminance AI, where she drove international growth across 27 markets.

In 2020, Beatriz turned her passion for fashion into reality, founding Flabelus, a brand of eco-friendly, handcrafted slippers inspired by Italian design. Flabelus, now a global brand with stores in Madrid, London, and Paris, is known for its blend of beauty, comfort, and sustainability, using organic and recycled materials and supporting small generational businesses. Beatriz’s journey from law to fashion exemplifies her versatility and visionary leadership.

Juan Casero – Team Lead Corporate Communications – Zalando

Juan Casero is an esteemed communications leader currently serving as Team Lead Corporate Communications – Tech & Partner Services at Zalando. He holds a degree in journalism from the University of Navarra and specialized in Aeronautical Journalism at Universidad Rey Juan Carlos.

Juan began his professional journey as a Press Officer at KPMG, followed by a 7.5-year tenure at Burson-Marsteller, where he advanced from Junior Client Executive to Senior Associate. He then contributed to Kreab Worldwide as Executive Associate and Associate Director and served as Corporate Communications Business Partner at MAXAM.

Joining Zalando over four years ago, Juan has held various strategic roles, including Corporate Communications Manager for Spain, the UK, and Ireland, and Senior Manager Corporate Communications for Tech & Consumer Innovation. His extensive experience and strategic vision have been pivotal in shaping Zalando’s communications landscape.

Iñigo Picaza – CEO & Founder – Batera Brand

Iñigo Picaza is the founder of Batera Brand and formerly led Media and Influencer Marketing at the L’Oréal Group.

He holds a degree in Business Administration from the University of Deusto in Bilbao, with international experience at a startup in London and an events agency in New York.

After nine years spearheading the on/off Media and Influencer Marketing strategy for brands like La Roche-Posay, Cerave, and Lancôme, he launched his own environmentally conscious clothing brand, Batera Brand.

He has teaching experience at ESIC University (Madrid and Valencia), Conde Nast College (Madrid), the University of Deusto (Bilbao), and EAE University (Madrid).

Currently, he is involved with his brand Batera Brand in the startup acceleration program at Lanzadera in Valencia.

Maria Meroño – Head of Iberia – Statista 

Maria Meroño is the Head of Iberia at Statista, boasting over 20 years of extensive international B2B sales experience. With a well-documented history of driving revenue growth, optimizing sales efficiency, engaging with C-level executives, and managing teams across local and international markets, Maria is a seasoned leader in her field.

She holds a Bachelor’s degree in Business from Universidad Carlos III de Madrid and a Master’s in Marketing and Sales Management from ESADE. Her career began at Nobeltours in marketing, followed by roles as International Key Account Manager at MSB, Sales Manager at ASAP Worldwide, and a progression of leadership roles at Oxford Business Group, including Project Director, Country Director for Indonesia and Mexico, and Regional Head of Sales for Latin America and Asia. For the past 3 years and 8 months, she has led Statista’s Iberian market with a passion for market research, strategy creation, and continuous learning. Maria’s dedication to growth and improvement is evident in every aspect of her professional journey.

Regina Polanco – CEO & Founder – PYRATEX

Regina has lived in numerous countries throughout her life, born in Vienna and a large part of her childhood spent in Africa, developing her trilingualism in Spanish, French and English. Graduated in Law, she began an R&D process in 2014 with PYRATEX®️, a company that she founded and directs, assuming the leadership of the team and its strategic direction. With the support of different European textile institutes, it has developed different fabrics with natural fibers that are functional and beneficial for the skin and the environment.

Throughout the development phase of PYRATEX, Regina was part of Fashion Fusion, a Start-Ups incubator in Berlin powered by Deutsche Telekom and Adidas and has participated in Showroom Privé’s French Look Forward program.

In 2018, after 4 years of R&D in which the first five PYRATEX®️ fabrics were developed and a European supply chain was established for their production, the collaboration began with fashion brands such as Fiorucci, Adolfo Dominguez, Camper, Alaia, Myrtle or Pangaia.

PYRATEX®️ currently has strategic partners such as the Asics corporation and the Palladium group as shareholders.

Regina has had a prominent presence in different specialized media. She was part of the list of the 500 most influential women in Spain by El Mundo and also obtained the Yo Dona “Sustainable Goal” award in 2022.

Raul Gonzalez – CEO & Founder – Ecodicta

Raúl studied Political Science at Carlos III University and completed a Master’s in International Relations at the Autonomous University of Madrid (UAM). He has also undertaken postgraduate programs in entrepreneurship, such as at the School of Industrial Organization (EOI). With over 10 years of professional experience, Raúl is currently the founder of Ecodicta, a circular wardrobe service that aims to extend the lifespan of garments through clothing rental, operating as a monthly subscription e-commerce.

Valentina Suarez – CEO & Founder – ES Fascinante 

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Beltran Espinosa de los Monteros – Board Member, Senior Advisor & Investor – Inditex

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Mónica Rodriguez – CEO – Recovo

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